AI with purpose

At MediaMonks, my role as a lead strategist for Gemini in Google Workspace for Education involved a deep dive into the competitive landscape of AI in education.  I went beyond surface-level analysis to uncover hidden opportunities and potential challenges, providing Google with the strategic insights needed to navigate this rapidly evolving market.

My competitive intelligence work included:

• Identifying key competitors: I meticulously mapped out the competitive landscape, identifying both established players and emerging startups offering AI-powered solutions for education. This involved analyzing their strengths, weaknesses, and market positioning.
• Analyzing product features and functionalities: I conducted a thorough feature-by-feature comparison of Gemini with its competitors, identifying areas of differentiation and potential gaps. This analysis informed product roadmap decisions and marketing strategies.
• Uncovering market trends and emerging technologies: I stayed abreast of the latest trends in AI and education, including advancements in natural language processing, machine learning, and personalized learning. This allowed me to anticipate future market developments and position Gemini for long-term success.
• Developing competitive battle cards: I created concise and informative battle cards that equipped the sales team with the knowledge and insights they needed to effectively position Gemini against its competitors.
• Informing go-to-market strategy: My competitive intelligence findings played a crucial role in shaping the overall go-to-market strategy for Gemini, ensuring that our messaging and positioning resonated with educators and differentiated our offering in the market.

By providing Google with a deep understanding of the competitive landscape, I empowered them to make informed decisions, effectively position Gemini, and drive the adoption of this innovative AI tool in education. This project showcased my expertise in competitive intelligence and my ability to translate data into actionable insights that drive strategic advantage.

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