Google Classroom

As the lead strategist for Google Classroom at Monks, I played a pivotal role in shaping the product's marketing strategy and driving its continued success. I took the initiative to develop and implement new strategies and processes, constantly evaluating opportunities for optimization and executing on those improvements. My key contributions included:

• Crafting compelling messaging and positioning: I developed clear and concise messaging that resonated with a variety of stakeholders, including educators, IT administrators, evaluators, decision-makers, and buyers. This involved tailoring the communication to address the specific needs and priorities of each audience.
• Building high-impact sales enablement resources: I created a range of resources to empower sales teams, including presentations, sales kits, comms docs, competitive battle cards, and other materials that effectively communicated the value of Google Classroom.
• Conducting competitive intelligence: I analyzed the competitive landscape to identify opportunities and threats, informing product roadmap decisions and marketing strategies to ensure Google Classroom maintained its competitive edge.
• Collaborating with global teams: I worked with cross-functional teams across different regions to ensure alignment and consistency in our marketing efforts, fostering a collaborative and unified approach to promoting Google Classroom worldwide.
• Supporting go-to-market and event efforts: I contributed to the planning and execution of product launches, marketing campaigns, and industry events, ensuring a cohesive and impactful presence for Google Classroom.

My strategic leadership and analytical approach helped to drive awareness and understanding of Google Classroom adoption and user engagement.

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